Alumni are one of the most important resources for any prep school or university. The people who best know what your school has to offer are those who have gone through it, and a successful school will keep these graduates involved once they leave. However, lives become hectic, and for many people their schooling becomes a thing of the past once they leave. As an alumni officer, it is important to recognize the vital role alumni play, and how to get them back into the fold.
Why You Need Alumni Engagement
There are a few major reasons to keep alumni involved with your school. For starters, alumni are typically some of the largest donors to private schools. Their donations help to keep things running, and allow the school to expand or offer better resources. Many graduates feel a sense of gratitude to the institution that taught them, and are willing to donate to keep it going.
Besides money, alumni are often willing to donate their time. When schools host events - such as fundraisers, parties or the annual Homecoming - it requires volunteers to help it run. If your alumni feel a sense of connection to their school after they have left, they are more willing to donate their time.
Finally, most schools have to market themselves in order to draw in students. The people best equipped to do this are ones who have already graduated from there. Hearing from someone who enjoyed their time at your school is one of the best marketing tools available. By keeping your alumni engaged, you encourage them to talk about their time in school, and hopefully recommend that others follow the same path.
How To Engage Your Alumni
While it's important to get your alumni involved, we also have to recognize that people lead busy lives once they graduate. To this end, you need to offer some incentive, and find fun ways to keep them connected. One great way to do this is through an alumni newsletter. Put together a team of alumni writers and editors, and send out a monthly letter detailing what the school is doing, along with what other alumni are up to. If you have the money you can mail it out, or simply make it an e-mail. A newsletter is the perfect way to keep alumni up to date on the current events at school, and make them feel like they are still a part of everything.
Aside from a newsletter, it's a great idea to host some fun alumni events. Getting everyone together for a party allows everyone to reconnect with old friends, and to relive some memories. A perfect time to do this is the school's homecoming game - invite all of the alumni back, and have a special area where they can hang out with one another.
If you want to give your alumni just a little extra nudge, consider sending out some swag. Tiny gifts with the school's emblem on them - such as custom socks - allow your alumni to carry around something that reminds them of school, and no one minds getting free stuff. For example, if you send out some custom branded socks for your prep school or college, you not only provide your alumni with something to keep their feet warm, but also a conversation starter that reminds them of their school.
Don't Let This Resource Go To Waste
Having an engaged alumni makes running a school much easier. They can provide not only monetary help, but are the perfect brand ambassadors for your school. Keeping them engaged is not difficult - you just need to remind them that they are still a part of the school despite graduating, and give them fun reasons to stay involved.
Coming up with a swag gift that meets all of our previous criteria can be challenging for the most experienced alumni officers. Fortunately, the solution to your swag gift woes is as simple as the socks on your feet. Delighting alumni with custom branded socks is an innovative, fun way to show pride in your alma mater. Below are the top reasons why custom branded socks are the solution to your alumni giveaway headaches:
1) Delightful. Socks are a welcome surprise for alumni who are expecting a pen or a pencil.
2) Versatile. Men and women can both enjoy custom branded socks.
3) Scalable. Custom designed socks are available in bulk to accommodate large groups.
4) Affordable. Custom branded socks are cost-effective, starting at $5.50 per pair.
5) Accessible. They're extremely easy to order.
6) Fun. There's no better way to represent your school than through wearing some gear!
7) Utility. Socks serve a purpose and can be used by virtually anyone.
8) Eco-friendly. Unlike most swag gifts, our custom branded socks are made of environmentally-friendly materials.
How You Can Experience the Benefits of Custom Branded Socks Free of Charge
If you are not convinced that custom branded socks are perfect for your next alumni giveaway, just ask for a free sample. The simple three-step process below makes it easy for even the busiest alumni officers to receive a free pair of custom designed socks.
Step 1: Contact us to request a sample design.
Step 2: Provide your name, e-mail address and school.
Step 3: Our team of design experts will prepare some free designs.
Just one free sample will convince you to transition away from the boring swag gifts of yore. Contact the sock design professionals with OurSock.com to find out how custom branded socks will help you infuse excitement into your next alumni meeting. We look forward to helping you foster pride within your alumni organization!
If you are still relying upon boring, traditional gifts for reunions and alumni events, you probably know exactly what to expect when alumni and graduates open their swag bags. Every year, people eagerly tear into their bags, hoping to find a fun, exciting gift. Then you watch as their enthusiasm wanes when they retrieve a pencil or set of sticky notes from the bag. Yes, it is definitely time to put the swag back in the bag with fun, innovative alumni gifts!
What Are Some Traditional Gifts for Alumni and Why Are They Boring?
Traditional gifts that are designed to foster alumni engagement have evolved very little over the past several decades. Sadly, they are often left behind at alumni events or end up stowed in the bottom of a desk drawer. Below are some of the most common traditional alumni gifts and key reasons why they are easily forgotten:
How You Can Re-energize Alumni with the Perfect Giveaway Item
Abandoning traditional alumni gifts in favor of a fresh, fun approach is a great way to energize graduates and alumni volunteers. As you seek new and innovative swag gift ideas, consider gifts that offer the following qualities:
We both know where this is going.....